Five Ways Districts Can Inspire Club’s to Improve their Websites


The “stick and carrot” approach to change

Although I believe District Governors have an obligation to improve a club’s communication strategies, especially as it applies to their websites, by monitoring and analyzing them in preparation for the annual visit and review, Districts have other means by which they can encourage and assist clubs to build better websites and make better use the management components of a ClubRunner site.

Supervision is the “stick” approach; in this essay, I will suggest ideas using the “carrot” approach.

Five Ways Districts Can Inspire Club’s to Improve their Websites John Borst 2021-09-13 04:00:00Z 0 Awards,End isolation,Incentives,Training modules,Websites

District Governors and the Oversight of Club Websites

It has been twenty years since Rotary Clubs began creating websites. When I began using ClubRunner in 2010, many clubs in my district were using that platform.

In the process of learning to use ClubRunner, I reviewed those websites and what I found was a discouraging lack of quality. When I brought this to the attention of the District Governor, he simply showed no interest in the issue. More than a decade later, that attitude still prevails.
District Governors and the Oversight of Club Websites John Borst 2021-09-13 04:00:00Z 0 District Governors,Oversite,Rotary Districts,Websites
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3 Normal and 3 Novel Ways to Build Better Content for your Club Website! John Borst 2021-04-25 04:00:00Z 0 Blogging as content,Content for local communities,Content ideas,Failure as learning,Novel content ideas for clubs,Rotary as content,Speakers as content stories,What is news?
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What is the cost of starting up a ClubRunner website for a small club of 20 or less?

And what is the minimum number of training modules needed from Wethe4 Productions Network?
In reviewing District 5550’s clubs, 12 clubs have no website. Of those 7 are under 20 members and 5 are between 21 and 40.
This is the group I would most like to convince to use the Wethe4 Productions Network services.
What is not apparent is what the total cost would be to get ClubRunner CMS and some training.
What is the cost of starting up a ClubRunner website for a small club of 20 or less? John Borst 2021-03-18 04:00:00Z 0 ClubRunner costs,Modules,Small clubs,WEthe4ProductionsNetwork costs,advertising revenues
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ClubRunner’s place among the 4 major RI website providers John Borst 2021-02-21 05:00:00Z 0 Club Management Systems,ClubRunner,Content Managment Systems,Websites for Service Clubs
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Our Services 2020-08-19 04:00:00Z 0 ClubRunner,Conference Presentations,Personal Consultation,Training modules,Website evaluation
Our Network Program 2020-08-19 04:00:00Z 0 Free membership,Premium Membership,contact other members,discuss blog posts,subscribe to monthly newsletter
All (19) ClubRunner (9) Websites (5) Training modules (3) Audience (2) Keywords (2) Advertising and Rotary (1) Advertising metrics (1) advertising revenues (1) avoid distractions (1) Awards (1) Blogging as content (1) Bulletins (1) clear purpose (1) Club Management Systems (1) ClubRunner costs (1) Compelling writing (1) Conference Presentations (1) contact other members (1) Content for local communities (1) Content ideas (1) Content Managment Systems (1) Costs of Advertising (1) discuss blog posts (1) District Governors (1) Editing (1) End isolation (1) Error 500 (1) Etiquette score (1) Failure as learning (1) Free membership (1) Google Rank (1) Home Page (1) Home Page Design (1) home page video (1) Incentive (1) Incentives (1) invite not force reader (1) know audience (1) Longtail keywords (1) Machines (1) make clear (1) Marketing centres (1) Modules (1) Multiple members (1) News Story Widget (1) Novel content ideas for clubs (1) Omnichannelled Communication Strategy (1) Oversite (1) Personal Consultation (1) plan detail (1) Posters (1) Premium Membership (1) Pricing Structure (1) readers (1) respect the reader (1) Role of Content (1) Rotary as content (1) Rotary Districts (1) Savings (1) Search (1) Search Engine Optimization (1) SEO (1) SEO tools (1) Services (1) Shorttail Keywords (1) Small Business knowledge of website advertising (1) Small clubs (1) Speakers as content stories (1) Stories designer (1) Stories Home Page Widget (1) Stories List Page (1) Stories study (1) Story Library (1) Story Widget (1) subscribe to monthly newsletter (1) Tags (1) test auto-play (1) Three-column format (1) Thumbnail Photo (1) Training (1) Using New Webpage Designer (1) Version One (1) Version Three (1) Version Two (1) Wayback Machine (1) Website Advertising (1) website design (1) Website evaluation (1) Websites for Service Clubs (1) well positioned banner (1) Wethe4 Productions Network (1) WEthe4ProductionsNetwork costs (1) What is news? (1) Win big dividends (1) Writing (1)